Red Emm Bee Lasso Brand Stamp All Rights Reserved MarkBrand Group Canada Registered.
Red Emm Bee Lasso Brand Stamp All Rights Reserved MarkBrand Group Canada Registered.


Anyone who has participated in, (or observed) online real-time multiplayer war games can appreciate the complexity potential within the programming and design of these games, as they contain seemingly limitless possible situations and dozens, perhaps even hundreds, (or hundreds of thousands?) of complex variables–namely human beings. Brands behave in almost exactly the same way. They are attacked by enemies, or supported by allies, even as players are in Massively Multiplayer Online Games. Gaining a clear perspective can be a challenge unto itself.

The war game challenge is the same as it is for the sales game. It is to have the mechanics of the moment (computers, essentially) take over behavioral or situational control in a way that is convincing of normal human behaviour in our (un)natural environment. We first faced this problem in the design for brand behaviour in the manner of natural stone, specifically limestone and travertine tiles from Turkey, with Starc Stone. Through this we first realized the steep nature in the number of potential variables that required tracking in a true Sales System, as requested by our Client.

Starc Stone Screen Simulation c. 2004
Starc Stone Screen Simulation

The Automated Sales System, of course, IS the holy grail of business, therefore even discussing that one is working on one–let alone actually has one–or gasp–could actually be USING one (as in REALLY–not one of the many stop-gap measures, but a true Quarry to Consumer solution–including ALL the middle-men and middle steps) may attract the curious, the crazy and lots of other strange cats, but curiously little support to fully develop research and development of this actually fundamental product technology. Until recently. Until now.

Today this situation has changed radically. Collaborative processes (particularly between companies/brands) are still new, and ground rules are still being established, but any broadly educated individual today recognizes they are here to stay–and most of us who have pondered, now see they are bound to upset many balances of our worldly order–yet only for the better, particularly as the global economy–and human motivation–through this and recent environmental calamities, including the ailing health of human being, are mostly poor. A positive is the pressure and increased motivation this provides to provoke the acceleration towards collaborative processes, whether it be game playing, game design, commerce, sales, even law. Yes, even. And to our great benefit, btw.

Base 4 Sampo Harmonic
Preference Table Architectonics by MarkBrand is a corporate process architecture designed to enhance and promote collaborative activities.

The chief challenge, to get to the point, is establishing how many, and which variables to keep track of, and in what order. Fundamentally, lick that and your problem is solved. (Since computers are involved, the solution actually must be quite simple–and as it turns out, it is–therefore it’s a lucky surprise it also happens to be the fundamentally natural order for us to chat about anything, as well–ergo an automated Sales System.)

It turns out, that while you’d think this would have long ago been established, it has not–(the differing weights and measures as well as increasing frustration of economy are evidence of this). While certainly some organizations have some components of this licked, there truly are no general systems. The closest approximation on the dark side is military efficiency–notoriously expensive, in many senses. The inadequacies of the current system (or lack of one), from one perspective at least, are many–principally it is almost supremely inefficient–for all but by the most extremely very few most privileged amongst us.

    QUFARIED identifies an entire corporate architecture for collaboration--even down to the interface.
QUFARIED identifies an entire corporate architecture for collaboration–even down to the interface.

This is the problem we solved through the X8 filing system (All Rights Reserved). X8 is short for QUFARIED, the Quadralinear Universal Fuzzy-logic Architectonic Rapid Input Ergonomic Database. X8 changes the game forever for all participants as it provides a stable automatic process-modelling structure for their business or brand. A chief advantage of X8 is that it limits the number of variables you need to track in business–and it accords them order. Over time, this builds effective and stable corporate meta-systems–whether used by just one, or by an entire enterprise–the meta-system follows a common process model structure founded on the naturally occurring language syntax of homo sapiens; that is to say four-part grammar.

Jock Tom Hand
Jock Thom Hand

Solving the challenge of how many variables to track, in what order was first addressed through travertine tiles but has been considerably improved upon through application in corporate human resources as well as through actual business development including sales systems. The answer, it turns out, was at hand all the time. Literally.

You see, it turns out the ideal answer is a 2 x 4 matrix (think hands, fingers) scaled to our general anatomy, that is toes and feet as well–resulting in a 2×4 x 2×4 = 64 bit data structure. Interestingly, this is ideal also, for electronic processing. And ideal for physical training. Curious that a solution for a collaboration structure may also provide a method of teaching us collaboration (and control) over our own bodily entities!

Starc Finishing Customer Quotation neatly demonstrates X8's 2x4 x 4x2 Structure.

Commencing with the left index finger and alternating with right (in pairs), proceeding through all fingers to the right pinky, we have the first eight control data, labelled: object, type; style, figures; scale, direction; location, entry(ies).

Using this basis as a starting point, one is able (through deduction and hands-on analysis through consistent testing) to develop a corporate architecture which broadly and evenly spans brands, human resources, campaigns and profits in machine-like structure to withstand the (coming) assaults, through the marketplace. (Yes, the market is full of sharks, eager to take advantage of your offers; you must be able to withstand a barrage of such attacks, and grow only stronger through the process. This is a sample of what is possible with a solid sales system:

  1. Establish a corporate project hierarchy according to a balanced plan of 4 major areas and 16 minor divisions.
  2. Develop a logic-based process order divining 4 corresponding levels within 4 balanced quadrants, each of which respects a certain set of asymmetrical relationships that have an emotional ‘kick’ uniquely defined with respect to each of the 3 others.
  3. Run an automatic meta-process mapping system automatically every time you do something new, by utilizing a built-in dynamic 16-folder rainbow-colored filing system.
  4. Synergize a 20-step meta-map for any significant corporate process, such as new customer forms, services records, even interviews; as well as for event planning and breakthrough collaborative decision-making.
  5. Fundamentally, predict areas for planning, execution and reporting and identify focus areas for collaboration as well as establish long-term profitable base-line expectations for budget planning purposes.
  6. Attract and deliver standardized sales structure with distributed labor inputs and similarly disbursed profits.
  7. Easily develop a realistic set of quick measurable performance indicators for any process, long or short.
  8. Manage a diversified set of services through a distributed team of stakeholders, over the Internet.
This fractal art model by Alfred Laing is an excellent visual model showing a modular structure analogous to the X8 system.
This fractal art model by Alfred Laing is an excellent visual model showing a modular structure analogous to the X8 system.

In short, a solid collaborative sales system provides the backbone required to build any business–even a startup business–into a real working residual earning enterprise brand through the provision of a truly modular corporate infrastructure.

Screen snapshot from X8 system provides visual cues to the Group Sales System.
Administrator’s screen snapshot from X8 system provides visual cues to the Group Sales System.

The systematic work involved in the development of a collaborative enterprise brand are analogous in detail and strategy if not purpose of the work involved in developing and playing war games. The number of specifics as well as discipline required to produce results may also be viewed as similar. However, branding is fundamentally a creative energy, benign in intention, and entertaining in execution, so well worth the attention and resources that war games receive!

Article by Bryce Winter. Learn more at