Signs & Symbols of Success reveals how to build a brand that has lasting value. Most people find branding complex, as there are so many factors to consider.

This book is the solution. Now, for the first time in one slim, full color volume, branding has been decoded.

Brand expert Bryce Maynard Winter reveals the secret matrix behind the brands that work—and the many that don’t. This book includes:


  • Learn the fundamental 7 brand archetypes that always apply
  • Discover fail-safe winning strategies that work for each brand type
  • Remove the guesswork and understand the best colors and strategies for your brand


  • Discover the 7 essential rules to building a thriving brand
  • Learn the secret ‘kryptonite’ for any brand; including yours
  • Understand what it takes to dominate your marketplace


  • How to avoid mistakes in decisions like mergers & acquisitions
  • What to look for in creating high-value brand propositions
  • Find out how to attract more action just by taking things away

Bryce Maynard Winter introduces edge-of-the-industry new thinking on brand theory with numerous examples from his experience working with luminary brands. His proven practical strategies produce remarkable results with brands, communities and projects.

Learn the system that virtually guarantees success by building on 30 years of real-life experience with branding at companies like CHANEL, Coca-Cola, Evian, Timberland, Virgin and dozens of others; in hundreds of applications.

Get the book.